Gravity Forms - HubSpot Integration — is a powerful tool designed to bridge the gap between your WordPress website and HubSpot's CRM. It allows you to automatically send data collected through Gravity Forms directly to your HubSpot account. This seamless synchronization ensures that every lead or contact inquiry from your website is captured, organized, and ready for your sales and marketing teams to engage with, eliminating manual data entry and potential errors.
With this plugin, you can map your Gravity Forms fields to corresponding contact properties in HubSpot, including custom fields. This level of customization ensures that you collect the precise information you need for effective lead nurturing. The integration supports all standard and custom Gravity Forms fields, providing maximum flexibility to build complex forms that feed rich data into your CRM, helping you build detailed customer profiles and segment your audience more effectively.
Why is this important?
Manually transferring leads from your website to your CRM is a major bottleneck. Studies show that businesses that contact a lead within the first hour are nearly 7 times more likely to have a meaningful conversation. This plugin eliminates that delay. Instead of exporting CSVs and wasting hours on data entry, every form submission instantly becomes a contact in HubSpot, ready for immediate follow-up. This automation not only saves an average of 4-6 hours per week for marketing teams but also increases lead conversion rates by ensuring no inquiry falls through the cracks. Stop losing valuable leads to slow response times and administrative errors.
Features
- Seamless Data Sync: Automatically sends all Gravity Forms submissions directly to your HubSpot CRM.
- Custom Field Mapping: Easily map any form field to standard or custom HubSpot contact properties.
- Create & Update Contacts: Automatically create new contacts or update existing ones based on email address.
- HubSpot Deal Creation: Option to automatically create a new deal in a specified pipeline for each form submission.
- Dynamic Tagging: Assign contacts to specific HubSpot lists or add static/dynamic tags for better segmentation.
- Conditional Logic: Use Gravity Forms' conditional logic to send entries to HubSpot only when specific criteria are met.
- Support for All Fields: Works with all standard Gravity Forms fields, including file uploads, text, and dropdowns.
- Detailed Logging: Keep a comprehensive log of all API requests and responses for easy troubleshooting.
- Multiple Feeds: Create multiple integration feeds to send data from different forms to different HubSpot lists or pipelines.
- GDPR Compliance: Includes features to help with GDPR compliance, such as capturing consent from form submissions.
Integration Value Breakdown
| Feature | Manual Process (Without Plugin) | Automated Process (With Plugin) | Estimated Time Saved per Week |
|---|---|---|---|
| Lead Data Entry | Export CSV, clean data, import to HubSpot | Instant, automatic sync on form submission | 2-3 hours |
| Contact Segmentation | Manually add contacts to lists after import | Automatically adds to lists/tags via feeds | 1-2 hours |
| Sales Follow-up | Delayed, depends on manual import schedule | Immediate notification and deal creation | Accelerates sales cycle |
| Data Accuracy | High risk of human error, typos, missed leads | Error-free, direct data transfer | Reduces data cleaning time |
| Total Value | Slow, error-prone, high-effort | Fast, reliable, zero-effort | 4-6+ hours / a faster sales pipeline |
How to install the plugin?
- Download the plugin archive using the button above.
- Navigate to Plugins > Add New in your WordPress dashboard.
- Click "Upload Plugin" at the top and select the downloaded ZIP file.
- Install, activate the plugin, and follow the quick setup wizard instructions.
FAQ
Can I map custom fields from Gravity Forms to HubSpot?
Yes, absolutely. The plugin allows you to map any field from your Gravity Form, including custom-made fields, to any standard or custom contact property you have created in your HubSpot account. This ensures all the unique data you capture on your site is correctly organized in your CRM.
Does this plugin update existing contacts in HubSpot?
Yes, it does. When a form is submitted, the plugin checks if a contact with the submitted email address already exists in HubSpot. If it does, the plugin will update the existing contact's information with the new data from the form submission instead of creating a duplicate contact.
Can I use conditional logic to control when data is sent to HubSpot?
Yes. The integration fully supports Gravity Forms' powerful conditional logic feature. You can configure your integration feed to only send an entry to HubSpot if certain conditions are met, such as a user selecting a specific option in a dropdown or checking a box.
What happens if the connection to HubSpot fails?
The plugin includes a robust logging system. If an API call to HubSpot fails for any reason (e.g., a temporary network issue or incorrect API key), the event is recorded in the logs, which you can access from your WordPress dashboard. This makes it easy to diagnose and resolve any connection problems without losing data, as the entry is still saved in Gravity Forms.
