WP Send — is a comprehensive solution for managing all outgoing emails from your WordPress site. By default, WordPress uses the PHP mail() function, which is often unreliable and can lead to your emails being marked as spam. This plugin solves the problem by allowing you to configure an external SMTP provider (like Gmail, SendGrid, or Mailgun) to handle all email sending, drastically improving deliverability and reliability.
Beyond just sending, WP Send offers a full suite of tools to enhance your email strategy. It includes a detailed email log to track every message sent from your site, analytics to monitor open and click rates, and a user-friendly template builder to create professional, branded emails for all occasions. Whether it's a new user registration, a password reset, or a WooCommerce order confirmation, WP Send ensures your communication is effective and reliable.
Why This Is Important
Are your crucial emails—like password resets or new user notifications—ending up in spam folders? According to statistics, nearly 20% of all legitimate emails never reach the recipient's inbox. This deliverability issue can directly impact user experience and business operations. Without a reliable email system, users may get locked out of their accounts, miss important updates, or fail to receive purchase confirmations, leading to frustration and lost revenue. WP Send directly addresses this pain point by leveraging authenticated SMTP servers, which can boost your inbox placement rate to over 99%.
Features
- Easy SMTP integration with popular providers (Gmail, SendGrid, Amazon SES, etc.).
- Reliable email sending that bypasses the default wp_mail() function.
- Detailed email logging to track every outgoing message.
- Open and click tracking analytics for sent emails.
- Built-in email template builder with a live preview.
- Conditional logic for sending different templates based on triggers.
- Support for email attachments from the media library.
- Comprehensive dashboard with at-a-glance email statistics.
- Email failure alerts and resend functionality.
- Full compatibility with WooCommerce, Contact Form 7, and other popular plugins.
Impact of SMTP on Email Deliverability
| Metric | Default WordPress (PHP mail) | With WP Send (SMTP) | Improvement |
|---|---|---|---|
| Inbox Placement Rate | ~81% (Industry Average) | 99%+ | ▲ 18% or more |
| Spam Complaint Rate | High Risk | Very Low Risk | Significant reduction |
| Authentication | None (DKIM, SPF often missing) | Full (DKIM, SPF, DMARC) | Enhanced Security |
| Tracking & Analytics | None | Opens, Clicks, Failures | Full Visibility |
How to install the plugin?
- Download the plugin archive using the button above.
- Navigate to Plugins > Add New in your WordPress dashboard.
- Click "Upload Plugin" at the top and select the downloaded ZIP file.
- Install, activate the plugin, and follow the quick setup wizard instructions.
FAQ
What is SMTP and why do I need it for my WordPress site?
SMTP (Simple Mail Transfer Protocol) is the standard protocol for sending emails. WordPress uses the PHP mail() function by default, which is often blocked by hosting providers or flagged as spam. Using an SMTP plugin like WP Send allows your site to send emails through a dedicated email service (like Gmail or SendGrid), which properly authenticates your messages and dramatically increases the chances of them reaching the inbox.
Is WP Send compatible with WooCommerce and other e-commerce plugins?
Yes, absolutely. WP Send is designed to work seamlessly with WooCommerce, Easy Digital Downloads, and other plugins that send transactional emails. It will automatically take over the sending of all emails, including order confirmations, shipping notifications, and customer invoices, ensuring they are reliably delivered and can be styled using our template builder.
Can I use my free Gmail account to send emails with this plugin?
Yes, you can configure WP Send to use your Gmail account's SMTP servers. This is a great free option for low-volume sites. The plugin includes a simple setup guide for connecting to Gmail using an App Password for secure authentication. However, for high-volume sending, we recommend a dedicated transactional email service like SendGrid or Mailgun for better performance and fewer sending limits.
Does the plugin store copies of my emails?
WP Send includes an optional email logging feature. When enabled, it stores a record of every email sent from your site, including the recipient, subject, status (sent/failed), and content. This is incredibly useful for debugging email issues and keeping an audit trail. You can control how long logs are stored or disable this feature completely if you have privacy concerns.
