WooCommerce Hide Price For Guest Hide Until Login — a powerful tool designed to give you complete control over the visibility of your product prices and purchasing options. In a standard e-commerce setup, anyone can see your prices, which might not be ideal for wholesale businesses, membership sites, or stores looking to protect their pricing strategy from competitors. This plugin solves that problem by making prices and 'Add to Cart' buttons invisible to anyone who is not logged into their user account.
By implementing a "login to view price" system, you create a layer of exclusivity and encourage users to become part of your community. The plugin is highly customizable, allowing you to hide prices for specific products or entire categories. You can also replace the hidden price with a custom message, such as "Login to see price" or "Available to members only," and provide a direct link to your login or registration page. This simple yet effective functionality helps you build a valuable customer database and tailor the shopping experience.
Whether you're running a B2B portal where different customers see different prices, or a private club with exclusive products, this plugin is an essential addition to your WooCommerce toolkit. It's lightweight, easy to configure without any coding knowledge, and integrates seamlessly with your existing store. Turn casual browsers into registered customers and protect your valuable pricing information with this versatile and user-friendly solution.
Why is this important?
In a competitive online market, showing your prices to everyone can be a disadvantage. Competitors can easily track your pricing strategy, and you lose a valuable opportunity to connect with potential customers. According to Baymard Institute, over 24% of users abandon carts because the site wanted them to create an account. This plugin turns that "pain point" into a benefit by gating the most crucial information—the price—behind a simple login. This strategy is proven to increase user registration rates by as much as 60% for B2B or wholesale stores, as it filters for serious buyers and helps you build a high-quality marketing list. By hiding prices, you're not just protecting data; you're creating a lead generation machine right in your store.
Features
- Hide Prices for Guests: The core feature to make all product prices invisible to non-logged-in users across your store.
- Hide 'Add to Cart' Button: Option to hide the purchase button along with the price, effectively turning your store into a catalog for guests.
- Customizable Replacement Text: Replace the price with any custom text or HTML, such as "Login for Price" or a contact form link.
- Rule-Based Management: Apply rules to hide prices for specific products, categories, or user roles, offering granular control.
- Force Login/Registration: Redirect guest users to the login or registration page when they try to access pricing information.
- Support for All Product Types: Works seamlessly with Simple, Variable, Grouped, and External WooCommerce products.
- User-Friendly Interface: No coding required. An intuitive settings panel allows for quick and easy configuration.
- Lightweight and Optimized: Coded to WordPress standards to ensure it doesn't slow down your website.
- WPML/Multilingual Ready: Fully compatible with translation plugins like WPML, allowing you to set custom messages for each language.
- Exceptional Compatibility: Works with most WordPress themes and plugins, ensuring a smooth integration with your existing setup.
Impact on User Engagement
| Metric | Without Plugin (Public Prices) | With Plugin (Hidden Prices) | Potential Uplift |
|---|---|---|---|
| User Registration Rate | Low (Typically <1%) | High (Users register to see prices) | +50-300% |
| Lead Quality | Mixed (Casual browsers & serious buyers) | High (Only serious buyers register) | Improved |
| Pricing Data Security | Exposed to competitors | Protected and confidential | Secured |
| Customer Segmentation | Difficult (No data on visitors) | Easy (Can segment based on registered users) | Enabled |
How to install the plugin?
- Download the plugin archive using the button above.
- Navigate to Plugins > Add New in your WordPress dashboard.
- Click "Upload Plugin" at the top and select the downloaded ZIP file.
- Install, activate the plugin, and follow the quick setup wizard instructions.
FAQ
Can I hide prices for specific products only, instead of the entire store?
Yes, absolutely. The plugin provides rule-based settings that allow for great flexibility. You can choose to hide prices globally for all guest users, or you can create specific rules to hide prices only for selected products, entire product categories, or even specific user roles. This allows you to run a hybrid store where some products are public while others are exclusive to members.
Will this plugin slow down my website?
No. The plugin is built with performance in mind. It is lightweight and follows WordPress coding best practices to ensure minimal impact on your site's loading speed. The price-hiding logic is executed efficiently on the server-side, so it won't add any unnecessary JavaScript or bloat to the front end of your website.
What happens to variable products? Can I hide their price variations?
Yes, the plugin fully supports all WooCommerce product types, including variable products. When a price is hidden for a variable product, guest users will not see the price range or the price of individual variations. The 'Add to Cart' button will also be replaced with your custom message, prompting the user to log in to see the different pricing options.
Is this plugin compatible with page builders like Elementor or WPBakery?
Yes, the plugin is compatible with most modern page builders, including Elementor, Beaver Builder, Divi, and WPBakery. It works by filtering the standard WooCommerce hooks for displaying prices. As long as your page builder uses these standard WooCommerce widgets or shortcodes to display products, the plugin will function correctly without any conflicts.
