WooComerce Custom Price — is a versatile tool that transforms the standard WooCommerce product page into an interactive pricing experience. It allows store owners to enable a "Pay What You Want" model by replacing the fixed price with an open input field. This is perfect for a variety of business needs, from non-profit organizations collecting donations to digital artists selling files, or businesses looking to increase customer engagement by letting them determine the value.
The plugin is designed for simplicity and power. From the backend, you have complete control over which products feature custom pricing. You can set a suggested price to guide users, as well as a mandatory minimum price to ensure your costs are covered. The integration is seamless, ensuring that the user-defined price is correctly passed to the cart and through the entire checkout process without any friction. It's a lightweight yet highly effective solution to introduce flexible pricing to your online store.
Why This Is Important
In a competitive e-commerce landscape, rigid pricing can be a major barrier to conversion. Studies show that offering flexible pricing, like a 'Pay What You Want' model, can increase conversion rates by up to 200% for certain products, especially digital goods and donations. Customers feel empowered and more connected to the brand when they can contribute what they feel is fair. This psychological effect not only boosts sales but also builds long-term loyalty. By not using a custom price plugin, you risk losing potential customers who are deterred by a fixed price or who would have been willing to pay more if given the option. This tool directly addresses that pain point, turning a static product page into a dynamic opportunity for higher revenue and customer satisfaction.
Features
- Enable custom pricing on a per-product basis.
- Let customers enter their own price on the product page.
- Set a minimum required price to prevent losses.
- Define a maximum allowed price to avoid payment gateway issues.
- Display a suggested or recommended price to guide customers.
- Full integration with the WooCommerce cart and checkout system.
- Option to hide the standard price and "Add to Cart" button.
- Customizable text for the price input label and button.
- Works with simple and variable WooCommerce products.
- Lightweight, clean code that does not slow down your site.
Pay What You Want: Impact on Conversions
| Pricing Strategy | Typical Conversion Rate | Customer Engagement | Average Transaction Value (ATV) |
|---|---|---|---|
| Standard Fixed Price | 1-3% | Low | Fixed |
| Custom Price (No Minimum) | 4-7% | High | Variable (Often higher than expected) |
| Custom Price (With Minimum) | 3-6% | Medium-High | Guaranteed Minimum + Upside |
| Donation Model | 5-10%+ | Very High | Highly Variable (Driven by cause) |
How to install the plugin?
- Download the plugin archive using the button above.
- Navigate to Plugins > Add New in your WordPress dashboard.
- Click "Upload Plugin" at the top and select the downloaded ZIP file.
- Install, activate the plugin, and follow the quick setup wizard instructions.
FAQ
Can I use this plugin for donations?
Absolutely. This plugin is perfect for accepting donations. You can set up a WooCommerce product called "Donation," enable the custom price feature, and set a minimum amount (e.g., $1.00) if you wish. Customers can then enter any amount they wish to donate, providing a simple and effective fundraising solution directly on your site.
Does this plugin work with variable products?
Yes, WooComerce Custom Price is compatible with variable products. You can enable the custom price input for specific variations of a product. This allows you to offer flexible pricing on, for example, a specific color or size of a T-shirt while keeping other variations at a fixed price.
How do I set a minimum and suggested price for a product?
Setting these values is easy. When you edit a product in WooCommerce, you will find a new "Custom Price" tab in the Product Data section. Within this tab, you will see fields to enable the feature, and input fields for "Minimum Price" and "Suggested Price." Simply enter your desired values and update the product.
Is the plugin compatible with major payment gateways like Stripe and PayPal?
Yes. The plugin works by modifying the product's price before it is added to the WooCommerce cart. Once in the cart, it's treated like any other product. Therefore, it is fully compatible with all standard WooCommerce payment gateways, including Stripe, PayPal, and others, as they simply process the final cart total.
